Types of Digital Marketing Jobs Available for Beginners

Digital marketing has become one of the most sought-after fields for career starters in the UK. With businesses continually shifting towards online platforms, the demand for digital marketing expertise is on the rise.

For beginners entering this field, there are numerous entry-level roles that provide an excellent starting point. In this article, we’ll explore the top 5 digital marketing jobs available for beginners, what they entail, and the training options available to boost your employability.

1. Social Media Assistant

Social media is at the heart of most digital marketing campaigns today.

A social media assistant typically works with social media managers to execute strategies on platforms such as Instagram, Facebook, Twitter, LinkedIn, and TikTok.

Typical responsibilities include content creation, scheduling posts, engaging with followers, and monitoring analytics.

This role is great for beginners who have a creative flair and enjoy connecting with online communities.

Key social media skills needed:

Content creation (writing, graphic design)
Understanding of social media algorithms
Familiarity with scheduling and management tools like Hootsuite or Buffer

2. SEO (Search Engine Optimisation) Assistant

SEO is essential for driving organic traffic to websites, making it a vital part of digital marketing. An SEO assistant helps optimise content to rank better on search engines like Google. Tasks include keyword research, on-page optimisation, tracking website performance, and improving site structure.

SEO is a great entry-point to marketing for those who enjoy data-driven roles, and have an interest in the technical aspects of marketing.

Key SEO skills needed:

Basic understanding of SEO principles
Experience with tools like Google Analytics, SEMrush, or Ahrefs
Analytical and research skills

3. PPC (Pay-Per-Click) Junior Executive

PPC advertising, particularly through Google Ads or social media platforms, is an effective way to attract paid traffic.

A PPC junior executive helps manage paid advertising campaigns, monitor budgets, track results, and optimise ad performance. This role would suit individuals who enjoy working with data and can balance both creative and analytical thinking.

Key PPC skills needed:

Basic knowledge of Google Ads and Facebook (Meta) Ads
Data analysis and budgeting
Attention to detail and ability to work with numbers

4. Content Marketing Assistant

Content is the foundation of digital marketing, whether it’s blog posts, videos, infographics, or social media posts.

A content marketing assistant works alongside content managers to create engaging and relevant material for a company’s audience.

The role involves writing, editing, and distributing content across various digital channels.

It’s a great role for those with a passion for storytelling, writing, and creativity, and a great way to get started in digital marketing.

Core skills needed:

Strong writing and editing abilities
Knowledge of content management systems (e.g., WordPress)
Basic SEO knowledge

5. Digital Marketing Assistant

A digital marketing assistant is a versatile role that covers various aspects of a company’s digital marketing efforts.

You may work across different areas, including social media, SEO, content, and PPC, assisting more senior marketers with campaigns, reporting, and strategy execution. This is an ideal role for beginners looking to gain a more broad experience in digital marketing before looking to advance by specialising in a specific area.

Typical skills needed:

Flexibility and willingness to learn new tools and platforms
Basic knowledge of different digital marketing channels
Analytical skills and creative problem-solving

Other Entry-Level Digital Marketing roles:

Email Marketing Assistant

Email marketing remains a powerful tool for customer engagement and retention. An email marketing assistant is responsible for helping create email campaigns, segmenting audiences, managing subscriber lists, and analysing campaign performance.

Key skills:

Familiarity with email marketing platforms like Mailchimp or HubSpot
Basic HTML for email design (not essential but useful)
Understanding of customer segmentation

Influencer Marketing Coordinator

Influencer marketing involves partnering with social media influencers to promote products or services. A beginner in this role would be responsible for identifying potential influencers, managing partnerships, and ensuring campaigns are in line with the company’s goals.

Key skills:

Communication and negotiation skills
Knowledge of social media platforms and trends
Ability to analyse influencer performance and campaign metrics

E-commerce Marketing Assistant

With the rise of online shopping, e-commerce marketing is a fast-growing area. E-commerce marketing assistants help manage product listings, online stores, promotional campaigns, and customer journeys on platforms like Shopify, WooCommerce, or Amazon.

Key skills:

Knowledge of e-commerce platforms
Experience with digital advertising (Google Shopping, Facebook Ads)
Understanding of conversion optimisation

Affiliate Marketing Assistant

Affiliate marketing involves promoting a business through a network of affiliate partners who earn a commission for driving traffic or sales. An affiliate marketing assistant helps recruit affiliates, manage relationships, track performance, and optimise campaigns.

Key skills:

Analytical skills for performance tracking
Strong communication and relationship-building skills
Basic understanding of marketing funnels and conversion strategies

Fully Funded Digital Marketing training courses

If you’re looking to pursue an entry-level digital marketing role with little to no experience, we can help.

We have a number of suitable courses available that are delivered online by expert digital tutors, at no cost to you.

Take a look at the courses we have available below, each of which contains details regarding eligibility and qualifications available.

Sign up today:

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Are you aged 19 or over?

Are you in any other form of government funded education?

Have you been a resident of the UK or the EU for the last 3 years?

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Back2Work Complete Training provide Pre-Employment Training throughout the UK.

Pre-Employment Training works great as both a recruitment service for employers and an employment service for those who are unemployed.

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